{"id":58963,"date":"2026-01-26T20:20:59","date_gmt":"2026-01-27T02:20:59","guid":{"rendered":"https:\/\/la-guardia.com.mx\/?p=58963"},"modified":"2026-01-26T20:21:02","modified_gmt":"2026-01-27T02:21:02","slug":"turismo-y-cultura-unen-esfuerzos-para-impulsar-el-turismo-cultural-en-mexico","status":"publish","type":"post","link":"https:\/\/la-guardia.com.mx\/?p=58963","title":{"rendered":"Turismo y Cultura unen esfuerzos para impulsar el turismo cultural en M\u00e9xico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La secretaria de Turismo de M\u00e9xico, Josefina Rodr\u00edguez Zamora, sostuvo un encuentro con la secretaria de Cultura, Claudia Curiel de Icaza, para fortalecer una agenda conjunta que coloque al turismo cultural como motor de desarrollo, identidad y bienestar comunitario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas coincidieron en que el patrimonio hist\u00f3rico y arqueol\u00f3gico es una palanca estrat\u00e9gica para la Prosperidad Compartida, capaz de generar oportunidades, incentivar la conservaci\u00f3n, diversificar la oferta tur\u00edstica y detonar el desarrollo local.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Crecimiento del turismo cultural en 2025<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Rodr\u00edguez Zamora inform\u00f3 que, de acuerdo con el <strong>INAH<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>21.4 millones de personas<\/strong> visitaron zonas arqueol\u00f3gicas y museos en 2025, un <strong>9.1 % m\u00e1s<\/strong> que en 2024.<\/li>\n\n\n\n<li class=\"\"><strong>Zonas arqueol\u00f3gicas:<\/strong> 9.9 millones de visitantes (64 % nacionales, 36 % extranjeros).<\/li>\n\n\n\n<li class=\"\"><strong>Museos:<\/strong> 11.5 millones de visitantes, un aumento del <strong>16.8 %<\/strong> respecto a 2024.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los tres museos m\u00e1s visitados fueron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Museo Nacional de Antropolog\u00eda \u2013 <strong>44 %<\/strong> del total<\/li>\n\n\n\n<li class=\"\">Museo Nacional de Historia \u2013 <strong>23 %<\/strong><\/li>\n\n\n\n<li class=\"\">Museo del Templo Mayor \u2013 <strong>4 %<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las zonas arqueol\u00f3gicas con mayor afluencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Chich\u00e9n Itz\u00e1<\/strong> \u2013 2.2 millones<\/li>\n\n\n\n<li class=\"\"><strong>Teotihuac\u00e1n<\/strong> \u2013 1.8 millones<\/li>\n\n\n\n<li class=\"\"><strong>Tulum<\/strong> \u2013 1 mill\u00f3n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cM\u00e9xico inspira, educa y enamora. El crecimiento en visitas confirma el inter\u00e9s mundial por nuestro patrimonio\u201d, destac\u00f3 Rodr\u00edguez Zamora.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La secretaria reafirm\u00f3 que la administraci\u00f3n encabezada por la presidenta Claudia Sheinbaum ampliar\u00e1 y diversificar\u00e1 la oferta tur\u00edstica vinculada al patrimonio cultural.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPromover el acceso a museos y zonas arqueol\u00f3gicas fortalece la identidad y dinamiza las econom\u00edas locales\u201d, concluy\u00f3.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">El encuentro marca un paso clave para consolidar una estrategia nacional de turismo cultural, basada en sostenibilidad, inclusi\u00f3n y protecci\u00f3n del patrimonio.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Comunicado?src=hash&amp;ref_src=twsrc%5Etfw\">#Comunicado<\/a> Sectur \ud83d\udce3<br><br>El turismo cultural en M\u00e9xico alcanz\u00f3 21.4 millones de visitantes en 2025. \ud83c\udfdb\ufe0f<br><br>La Secretaria de Turismo del Gobierno de M\u00e9xico, <a href=\"https:\/\/twitter.com\/josefinarodzam?ref_src=twsrc%5Etfw\">@josefinarodzam<\/a>, sostuvo un encuentro de trabajo con la Secretaria de Cultura, <a href=\"https:\/\/twitter.com\/ccurieldeicaza?ref_src=twsrc%5Etfw\">@ccurieldeicaza<\/a>, para coordinar estrategias que\u2026 <a href=\"https:\/\/t.co\/BLjp4wKriF\">pic.twitter.com\/BLjp4wKriF<\/a><\/p>&mdash; SECTUR M\u00e9xico (@SECTUR_mx) <a href=\"https:\/\/twitter.com\/SECTUR_mx\/status\/2015961107140149541?ref_src=twsrc%5Etfw\">January 27, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La secretaria de Turismo de M\u00e9xico, Josefina Rodr\u00edguez Zamora, sostuvo un encuentro con la secretaria de Cultura, Claudia Curiel de Icaza, para fortalecer una agenda conjunta que coloque al turismo cultural como motor de desarrollo, identidad y bienestar comunitario. Ambas coincidieron en que el patrimonio hist\u00f3rico y arqueol\u00f3gico es una palanca estrat\u00e9gica para la Prosperidad [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":58965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[11,4,3],"tags":[625,791,233,3794,3062,23,1043,161],"class_list":["post-58963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","category-nacional","category-ultimo","tag-claudia-curiel-de-icaza","tag-cultura","tag-inah","tag-josefina-rodriguez-zamora","tag-museo","tag-secretaria-de-cultura","tag-secretaria-de-turismo","tag-turismo"],"_links":{"self":[{"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/58963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58963"}],"version-history":[{"count":1,"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/58963\/revisions"}],"predecessor-version":[{"id":58966,"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/58963\/revisions\/58966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=\/wp\/v2\/media\/58965"}],"wp:attachment":[{"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/la-guardia.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}